Aiming to promote sustainability, the Toyota do Brasil Foundation was one of the partners in the Ecobike Project, created by the Indaiatuba City Hall. The initiative aims to offer alternative transportation and a leisure option to the city’s residents, thus, encouraging the practice of sports, reducing the emission of pollutants into the atmosphere and, above all, making citizens aware of traffic education.
The stations for picking up and returning bicycles are equipped with self-service totems, where besides registering, users can check the availability of bicycles in other stations, which are distributed in different parts of the city: at Dom Pedro II Square, at the Municipal Guard headquarters, and in front of the City Hall.
The Eco-Friendly Bicycle
The project provides 200 bicycles, which were produced with recycled material. The model has its structures made with PET bottles, which has a natural flexibility that protects from small impacts from uneven terrain.
Among the advantages of the eco-friendly bicycle are: clean development process, reuse of PET bottles, lower price than the traditional version, no rust, elimination of welding and painting — reducing the extraction of natural resources, such as bauxite and iron ore — and also releasing less CO2 than in the standard production process.
In 2013, the Toyota do Brasil Foundation, in partnership with the Guaíba City Hall (RS), restored the “Casa do Juiz” (Judge’s House), which served as the residence for the first judges of the city’s district in the 1960s to 1990s, for the installation of the Vitrine Cultural.
The goal is to encourage the touristic and cultural development of Guaíba and to serve as an information center for the Costa Doce region, in addition to working with the population to promote knowledge about the place where they live.
Vitrine Cultural is a public open space for exhibitions, book launches, workshops, and lectures, in addition to serving as a stage for discussions and forums related to the education, environment, and culture sectors.
The space is located in a privileged area of the city, inside the Historic Site. The region is home to buildings listed by the State’s Institute of Historical and Artistic Heritage (IPHAE-RS), such as the Gomes Jardim House, where leaders of the Farroupilha Revolution (Bento Gonçalves, for example) lived.
Visits or events
For more information, call us at: +55 51 3480 7089.
Address: Rua Quatorze de Outubro, no. 313 – Centro, Guaíba (RS).
In 2016, the Toyota do Brasil Foundation modernized and expanded the Monteiro Lobato Municipal Public Library in São Bernardo do Campo (SP), a demand requested by the city’s Participatory Budgeting.
The city was the first to host a Toyota plant outside Japan, so it has great historical importance for the Japanese brand — which has already supported other social projects in the municipality, such as: Trilhas Culturais (Cultural Trails) and Memória Local na Escola (Local Memory at School).
Besides recovering the building’s conditions and revitalizing the town square, the Monteiro Lobato Library Project has offered more accessibility, comfort to people, and security to protect the collections. The ground floor follows the “open library” concept, which involves a single room divided by low glass-enclosed bookshelves. Besides the improvements in the renovation, the building has also gained the “green” concept through the installation of solar energy panels and rainwater harvesting.
For more information, call us at: +55 11 2630 5100.
Address: Rua Dr. Fláquer, no. 26 – Centro, São Bernardo do Campo (SP).
Toyota e a Mata Atlântica project was developed by the Toyota do Brasil Foundation from 2009 to 2011, when the organization expanded its focus and created the Toyota APA Costa dos Corais Project, operated by ICMBio (Chico Mendes Institute for Biodiversity Conservation), with support from the SOS Mata Atlântica Foundation.
The Ambientação Project was created in 2008 by Toyota do Brasil, initially in partnership with the city halls of the regions where Toyota do Brasil has manufacturing plants, such as: Campinas, Indaiatuba and Sorocaba (in the State of São Paulo). As of 2009, the project was incorporated by the Toyota do Brasil Foundation.
The goal is to disseminate knowledge and promote the sustainable development of society by using TBP (Toyota Business Practices), the Japanese carmaker’s unique methodology.
During the Ambientação Project, participants were introduced to the environmental conservation activities that Toyota carried out in its plants, such as: reforestation, chemical product control, waste recycling, wastewater treatment, and rational use of electricity and water.
Based on the values of the institution, they have developed a final project that was monitored by employees from the company and Toyota do Brasil Foundation, which involved developing strategies and proposing goals for reducing consumption of natural resources (water and electricity) on site, as well as implementing waste management.
TBP can be used in public buildings, non-governmental organizations (NGOs), or even at home, for example.
In 2019, EAD Ambientação was launched — an online project.
Did you know?
The Ambientação Project has already engaged more than 500,000 people, including students, teachers and public servants, who act as multipliers of good practices for the community where they live.
In addition, the initiative has already won two important awards: the Top Car TV in 2014 — the main national television award, which focuses on the automotive sector, in the “Best Social Responsibility Action” category, and the REI 2016 Award (Recognition of Excellence and Innovation) in the Sustainability and Socio-Environmental Responsibility category.